Delivering Priceless Customer Experiences

In order to leverage participation and provide key customers with an unforgettable experience, MasterCard decided to host its EU Business Summit in conjunction with the Champions League Final 2014 in Lisbon.

Organisers were determined to enhance the format of the half-day summit with a new and creative concept. MasterCard engaged MCI to support its EU Business Summit and strengthen relationships with key clients. Held in conjunction with the Champions League Final, Official Sponsor MasterCard was able to leverage its sponsorship engagements to build business opportunities and deliver a priceless experience for customers.

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