Increasing Attendance by Widening the Delegate & Sponsorship Mix

The Emirates Otorhinolaryngology Audiology and Communication Disorders Conference (EROC) has been growing into one of the prime meetings in the Middle East and North Africa (MENA) region and has also made its mark internationally. But, with a large number of conferences discussing the same topic, the congress experienced a decrease in the attendance and participation of regional as well as international delegates.

The congress’ objective were to increase the delegate base and audience each year as well as to widen the mix of delegates based on region and specialty. MCI Dubai brought together additional regional associations, to draw larger numbers of specialists and also utilised their expertise in sponsorship sales by reaching out to smaller companies which was a value addition to the exhibition of the congress.

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