Increasing ROI with Innovative Incentive Programme

A leading industry player in the fiercely competitive classified advertising market faced intensive growth and margin pressure which threatened to undermine its share of wallet. The company needed to maintain a foothold in both the offline and online arena and, prior to engaging MCI, had implemented an incentive travel programme which fell short of expectation. With a travel incentive programme which weaved creativity, measurability and engagement solutions, a staggering increase in market share was achieved resulting in outstanding levels of ROI.


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