Launching Next-Level Product in Style

Microsoft needed an innovative concept for their national roadshow, launching the Windows Hands-On tablet in style. With the client's set objectives to perform over 3,000 demos in 5 key cities in Switzerland, MCI set out to use their expertise in experience management and brand enhancement to assist Microsoft in their quest. 

The perfect locations for attracting and engaging Microsoft's consumers were scouted, and an interactive roadshow exhibition designed to spark consumer imaginations. The result engaged over 100,000 people and strengthened Microsoft's position as industry leader.

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