Making a Difference with an Inspiring Car Show

Smart wanted to create a futuristic community experience in Zurich based around the question of “What will the future be like in urban areas and how will we move around them?”

Leveraging local connections and insights into consumer engagement, MCI helped smart to deliver a brand-boosting launch event for the new smart fortwo electric drive car. By involving other forward-thinking organisations and  targeting the local creative network, MCI ensured that Zurich’s ‘smart urban stage’ engaged and activated the perfect brand ambassadors. Extensive interaction showed consumers that they were actively participating in the direction of the new brand, and a total of 1,660 test drives ensured that smart’s innovative technology could speak for itself.

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