Securing Franchisee and Stakeholder Engagement with Brand Enhancement

MCI and a major global food service brand secured franchisee and stakeholder engagement in a new retail strategy & vision. During their biennial EMEA convention, global food service brand Burger King® needed to communicate its future retail design, product approach and customer connection strategies to franchisees, securing their financial commitment and buy-in.

Centered on the design and build of a temporary, authentic Burger King® restaurant, MCI’s interactive solution fed the 500 attendees while bringing to life the look and feel of the new interior design through an inspiring training on brand, image, products & equipment.

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